Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Malhi, Ashok; Yadav, Pinnika Syam; Bisht, Deepak; Sharma, Abhishek; Sharma, Ankitha; Rashmi, B.H. Title A name given to the resource Green by Design AI in Fashion Retail and the Rise of the Conscious Consumer Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Promoting Sustainable Consumption in Fashion with AI;pp.1-48 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-5525-2.ch001" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-5525-2.ch001</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105033564220?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105033564220?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Malhi A., Mittal School of Business, Lovely Professional University, India; Yadav P.S., Christ University, India; Bisht D., Mittal School of Business, Lovely Professional University, India; Sharma A., Mittal School of Business, Lovely Professional University, India; Sharma A., Mittal School of Business, Lovely Professional University, India; Rashmi B.H., Christ University, India Description An account of the resource The fashion industry stands at a transformative crossroads, where artificial intelligence (AI) and sustainable values reshape consumer behavior and retail strategies. Green by Design: AI in Fashion Retail and the Rise of the Conscious Consumer investigates how AI-driven personalization, product recommendations, and algorithmic nudging can foster environmentally responsible choices while navigating the ethical limits of automated influence. This volume presents theoretical and empirical contributions that examine social trust as a critical mediating factor in the relationship between AI technologies and sustainable consumer decisions. Trust-both in technology and in the ethical intent of fashion brands emerges as a determinant of consumer receptivity to AI-guided sustainable behavior. Through interdisciplinary analysis that spans marketing, data ethics, psychology, and digital retail, the book explores how perceived transparency, fairness, and inclusivity in AI systems influence the formation of social trust and, in turn, amplify or constrain sustainable consumption. 2026 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833735527-6; 979-833735525-2; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online