OTT Regulation, Platform Governance, and the Politics of Digital Misinformation in India

Title

OTT Regulation, Platform Governance, and the Politics of Digital Misinformation in India

Creator

Parmar, Himani; Singhal, Drashya; Pandey, Vijaishree Dubey

Description

The rapid growth of Over-the-Top (OTT) platforms in India has significantly reshaped the entertainment industry. Audiences increasingly prefer streaming films and series over traditional cinema and television due to accessibility, affordability, flexibility, and on-demand viewing, even in rural and small-town regions. This shift reflects the empowerment of Indias digital media ecosystem. This paper analyses Netflix and Amazon Prime Video as case studies to support the research. However, the expansion of OTT platforms has also raised serious concerns regarding freedom of expression and content regulation. While creative autonomy promotes diverse storytelling and social commentary, it may also lead to the circulation of sensitive, offensive, or harmful content. Recently, the Indian government banned 25 OTT platforms for hosting obscene material without effective age-verification mechanisms exposing minors to such content. The Tandav controversy further illustrates the tension between artistic freedom and Indias cultural and religious sensitivities. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development.

Source

Media Literacy and the Politics of Digital Misinformation;pp.305-330

Date

01-01-2026

Publisher

IGI Global Scientific Publishing

Coverage

Parmar H., Christ University, Delhi-NCR, India; Singhal D., Christ University, Delhi-NCR, India; Pandey V.D., Christ University, Delhi-NCR, India

Rights

All Open Access; Gold Open Access

Relation

ISBN: 979-833736568-8; 979-833736566-4; 979-833736567-1;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-6566-4.ch010

https://www.scopus.com/pages/publications/105040287002?origin=resultslist