Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Sorokhaibam, Ambika; Chanda, Neelatphal Title A name given to the resource Viral Uncertainty, How Rumours on Social Media Reshape Public Perceptions in Crises: Digital Misinformation, Fear, and Trust in Contemporary Indian Crisis Communication Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Media Literacy and the Politics of Digital Misinformation;pp.445-483 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-6566-4.ch015" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-6566-4.ch015</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105040283401?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105040283401?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sorokhaibam A., Christ University, India; Chanda N., Christ University, India Description An account of the resource These days crises are as digital as they are lived. The advent of social media turns emergencies into quick and often gossip-filled information zones where the rumour mill outpaces the rule book. This study explores how circulatory processes inform audience perceptions and official responses, in light of Indias recentcrises. Drawing on media ecology and audience studies approaches, the study investigates how characteristics of platform design, including algorithmic visibility and affectively laden content, amplify the spread of misinformation. It also considers how users interpret, share, or resist rumours when faced with uncertainty. Rather than framing misinformation only as a problem of truth or falsehood, the study positions it as part of a wider media environment that influences trust, memory, and civic behaviour. By focusing on these dynamics, the paper makes a case for reinvigorating an emphasis on media literacy and ethical communication as imperative methods to mitigate misinformation in times of crisis. Copyright 2026, IGI Global Scientific Publishing. Copying or distributing in print or electronic forms without written permission of IGI Global Scientific Publishing is prohibited. Use of this chapter to train generative artificial intelligence (AI) technologies is expressly prohibited. The publisher reserves all rights to license its use for generative AI training and machine learning model development. Publisher An entity responsible for making the resource available IGI Global Scientific Publishing Relation A related resource ISBN: 979-833736568-8; 979-833736566-4; 979-833736567-1; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource All Open Access; Gold Open Access Format The file format, physical medium, or dimensions of the resource online