Equity by Design: Embedding DEI Into AI- Enhanced Marketing Tools

Title

Equity by Design: Embedding DEI Into AI- Enhanced Marketing Tools

Creator

Irfan, Mohammad; Sanskriti, Sanskriti; Sinha, Amit Kishore

Description

In a time when artificial intelligence redefines marketing practice pillars, the concern is not innovation but conscience- driven innovation. While AI tools promise unmatched precision in reaching customers, segmenting, and budgeting, they carry a silent danger of deepening existing disparities, if they were to be unleashed without caution. This article advocates for the practice of Equity by Design, and it insists that Diversity, Equity, and Inclusion (DEI) must be made a part of the actual design of AI- driven marketing systems. By borrowing cross- disciplinary insights from finance, organizational ethics, and digital strategy, the case is argued through illustrations of how equitable design cuts down on algorithmic bias, expands financial service access to marginalized communities, and enhances consumer trust in a more data- driven market. Beyond compliance or corporate social responsibility, embedding DEI in AI is a competitive strategy, attaching ethical obligation to long- term brand worth, sustainable growth, and global competitiveness in the digital economy. 2026 by IGI Global Scientific Publishing. All rights reserved.

Source

AI-Driven Decision-Making for Diversity, Equity, and Inclusion in Marketing;pp.239-259

Date

01-01-2026

Publisher

IGI Global

Coverage

Irfan M., Faculty School of Business and Commerce, Chandigarh University, Lucknow, Unnao, India; Sanskriti S., Christ University, Bangalore, India; Sinha A.K., Chandigarh University, Uttar Pradesh, Unnao, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833736733-0; 979-833736731-6;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-6731-6.ch009

https://www.scopus.com/pages/publications/105033220079?origin=resultslist