Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Sharma, Aaditya; Chaudhary, Babita; Sehgal, Charu Title A name given to the resource The Impact of User-Generated Content on Business Performance:Strategic Insights for Hospitality in the Social Media Era Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Integrating Social Media Tools Into Hotel Operations and Marketing;pp.273-299 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-6741-5.ch011" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-6741-5.ch011</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105035270923?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105035270923?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sharma A., Christ University, Delhi NCR, India; Chaudhary B., Christ University, Delhi NCR, India; Sehgal C., Christ University, Delhi NCR, India Description An account of the resource This chapter focuses on how user-generated content (UGC) has a significant effect on the business of the hospitality industry. The chapter delves into the extent to which online reviews, social media posts, and other consumer-generated content influence brand perception, customer trust, and, eventually, the financial results. By utilizing theories such as signalling theory, network effects, and social influence, the chapter sees UGC as not only feedback but also a strategic marketing tool. The chapter talks about research results, case studies from around the world and India, and also mentions Al and sentiment analysis as tools for reputation monitoring and management. Lastly, it considers ethical and governance issues and provides a set of practical strategies for hospitality firms to use UGC for innovation, customer engagement, and achieving a sustainable competitive advantage. 2026 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833736743-9; 979-833736741-5; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online