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              <text>Ali, Syed Faisal; Sangal, Surabhi</text>
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              <text>Application of SWOT And Breakeven Analysis in Strategic Decision-Making: A Quantitative Approach</text>
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              <text>Advancements in Numerical Analysis and Quantitative Decision-Making;pp.127-152</text>
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              <text>&lt;a href="https://doi.org/10.4018/979-8-3373-6746-0.ch005" target="_blank" rel="noreferrer noopener"&gt;https://doi.org/10.4018/979-8-3373-6746-0.ch005&lt;/a&gt; &lt;br /&gt;&lt;br /&gt;&lt;a href="https://www.scopus.com/pages/publications/105032593675?origin=resultslist" target="_blank" rel="noreferrer noopener"&gt;https://www.scopus.com/pages/publications/105032593675?origin=resultslist&lt;/a&gt;</text>
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              <text>Ali S.F., Christ University, Bangalore, India; Sangal S., Christ University, Bangalore, India</text>
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              <text>This chapter investigates the extent to which the conjunction of SWOT analysis and quantitative analysis (such as breakeven analysis) enhances the quality of strategic decision-making. In addition to the usual limitations of a qualitative SWOT analysis, the paper embraces financial feasibility tools and promotes a multi-criteria decisionmaking approach. After a brief initial chapter noting the rationale for combining qualitative and quantitative analyses in the strategic planning process, the chapter continues with the theoretical foundation relating to strategic decision-making models (including SWOT, breakeven analysis, Analytic Hierarchy Process (AHP), Hybrid SWOT-AHP, and Quantitative Strategic Planning Matrix (QSPM). A casestudy approach with examples from both the private and public sectors illustrates the practical application of these tools through numerical data tables, breakeven calculations, and decision matrices.  2026 by IGI Global Scientific Publishing.</text>
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              <text>ISBN: 979-833736748-4; 979-833736746-0;</text>
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