Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Gandotra, Garav; Raut, Shreya Title A name given to the resource New Ventures in Medical Tourism: Digital Strategies for Mental Wellness and Patient Trust Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Marketing Mental Wellness in Medical Tourism;pp.131-173 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-6881-8.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-6881-8.ch005</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105032888298?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105032888298?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Gandotra G., Christ University, India; Raut S., Christ University, India Description An account of the resource Medical tourism is now a global industry which attracts over 14 million patients annually and generating more than 100 billion dollars in revenue. At this stage of development, new startups and digital initiatives are innovative redefining the sectors competitiveness with a focus on mental wellness and trust. While affordability and access were once the major determinants of patients choices, todays travelers are seeking emotional reassurance and genuine connection. In this chapter, I examine the empathic, transparent, psychologically considerate, and emotionally connected digital marketing strategies of tech- driven startups, wellness platforms, and healthcare innovators. It conceptualizes the integration of digital health with entrepreneurial innovation and patient psychology and offers insights and frameworks that view marketing as a form of engagement with compassion. It advocates that the integration of mental wellness with startup- driven digital innovation will transform global medical tourism into a more humane, sustainable, and trusted industry. 2026, IGI Global Scientific Publishing. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833736883-2; 979-833736881-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online