Future of Work in Creative Industries

Title

Future of Work in Creative Industries

Creator

Chirana, Avya Singh; Giri, Pratibha

Description

Digital technologies, platform- based labour and AI are causing a significant transformation in the future of work in creative industries. This chapter looks at how the changes are transforming creative professions, work models and career expectations. In the digital transition, numerous cultural barriers to entry have been eliminated and individuals can tap into international markets without institutional intermediaries. With creative employees becoming more freelance and web based entrepreneurs, artists have to manage an increased pressure to balance between creativity and commercial and technological concerns. Lastly, it also gives future research and policy implications such as the need to provide structural systems that safeguard mental health, equitable pay and inclusiveness to opportunities. This chapter contends that creators, platforms, educators and policymakers must work together in order to achieve a healthy and equitable creative economy and sustainable creative futures. 2026 by IGI Global Scientific Publishing. All rights reserved.

Source

Redefining Global Creative Sectors Through AI and Human Augmentation;pp.153-193

Date

01-01-2026

Publisher

IGI Global

Coverage

Chirana A.S.; Giri P., School of Business and Management, Christ (Deemed to be University), Delhi, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833737155-9; 979-833737153-5;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-7153-5.ch006

https://www.scopus.com/pages/publications/105032932294?origin=resultslist