From Public Awareness to Phygital Action: Health Literacy, Economics, and Leadership in Indias Healthcare Reform
- Title
- From Public Awareness to Phygital Action: Health Literacy, Economics, and Leadership in Indias Healthcare Reform
- Creator
- Nadampalli, Babitha; Jain, Sunitha Abhay
- Description
- Over seven decades, Indias health reform has transitioned from traditional awareness programs to participatory phygital (physical + digital) models. This paper traces the evolution of health literacy governance through successive Five- Year Plans (19512017), analyzing how economic priorities, marketing strategies, and leadership paradigms shaped reform outcomes. It highlights the shift from rural welfare and communicable disease control to challenges of lifestyle disorders, digital health equity, and nutrition security. Persistent gaps in efficiency, communication, and leadership integration across the phygital ecosystem are identified. The study concludes with recommendations to embed health literacy, digital inclusion, and collaborative leadership within Indias public health framework, advancing equitable, action- oriented, and sustainable healthcare reform. 2026 by IGI Global Scientific Publishing. All rights reserved.
- Source
- Phygital Insights on National Health Reform: Economics, Marketing, and Leadership;pp.325-357
- Date
- 01-01-2026
- Publisher
- IGI Global
- Coverage
- Nadampalli B., Christ University, India; Jain S.A., Christ University, India
- Rights
- Restricted Access; Hardcopy may be available in the library
- Relation
- ISBN: 979-833737175-7; 979-833737173-3;
- Format
- online
- Language
- English
- Type
- Book chapter
Collection
Citation
Nadampalli, Babitha; Jain, Sunitha Abhay, “From Public Awareness to Phygital Action: Health Literacy, Economics, and Leadership in Indias Healthcare Reform,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 19, 2026, https://archives.christuniversity.in/items/show/24902.