Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Stephen, Ryan Title A name given to the resource Phygital Transformation in Healthcare: Bridging Technology, Trust, and Accessibility in the Modern Health Economy Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Phygital Insights on National Health Reform: Economics, Marketing, and Leadership;pp.359-373 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-7173-3.ch012" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-7173-3.ch012</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105037981995?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105037981995?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Stephen R., Christ University, Bengaluru, India Description An account of the resource The healthcare industry is at a critical juncture as it grapples with the rapid adoption of new technology while trying to integrate these advancements into traditional care models in order to respond to the increasing demands of society and economy. This chapter discusses how phygital healthcare can help improve the efficiency, access, and engagement of patients when using digital technology by addressing issues that have historically plagued the industry such as trust and access to affordable options. An analysis of how these technologies will change the way we deliver healthcare and how we will manage it financially is presented along with an exploration of the economic and marketing implications of digital health in relation to building patient- centered systems and sustainable health markets. Through case studies and literature reviews, this chapter lays out a model for integrating digital innovation into ethical leadership to ensure that health care reform occurs in a socially inclusive and technologically progressive manner. 2026 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833737175-7; 979-833737173-3; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online