Redefining Online Commerce With AI-Powered Shopping Agents

Title

Redefining Online Commerce With AI-Powered Shopping Agents

Creator

Kumari, Yashaswani; Johnson, Maria

Description

The importance of artificial intelligence has rapidly changed the world of online commerce and turned digital shopping into a predictive and personalized practice. One of the most significant changes is the application of AI to create shopping agent intelligent machines helping consumers at every stage of the buying process by suggesting purchases, comparing products, and automating the process. This chapter discusses how AI agents of shopping are transforming e-commerce through redefining consumer behaviour, and making new types of online interaction possible. Based on a systematic literature review of the scholarly literature and industry practices, the chapter discusses the most important applications, including personalized recommendations, dynamic pricing, AR-driven virtual try-ons, and autonomous purchasing systems. The research comes up with the conclusion that, AI shopping agents are no longer considered an optional addition, but a strategic collaborator in contemporary commerce, although their implementation should be supported by moral values, transparency, and human supervision. Copyright 2026, IGI Global Scientific Publishing.

Source

Reshaping E-Commerce Through AI Shopping Agents;pp.291-321

Date

01-01-2026

Publisher

IGI Global Scientific Publishing

Coverage

Kumari Y., Christ University, Delhi NCR, India; Johnson M., Christ University, Delhi NCR, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833737332-4; 979-833737330-0; 979-833737331-7;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-7330-0.ch010

https://www.scopus.com/pages/publications/105039734169?origin=resultslist