Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Singh, Japkirat; Singh, Kartikeya Title A name given to the resource The Influence of Emotional Branding on Consumer Loyalty and Purchasing Decisions Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Emotional and Experiential Dimensions of Modern Marketing;pp.93-116 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-7615-8.ch004" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-7615-8.ch004</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105024031612?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105024031612?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Singh J., Christ University, India; Singh K., Christ University, India Description An account of the resource Emotional branding has emerged as a powerful tool for businesses to create deep connections with consumers, influencing both loyalty and purchasing decisions. This paper explores how brands leverage emotional branding strategies to build strong emotional bonds with their customers, resulting in increased brand loyalty and a higher likelihood of repeat purchases. The study examines the key components of emotional branding, including brand attachment, trust, and engagement, and how these factors contribute to consumer decision-making processes. Empirical data gathered from various industries support the conclusion that emotional branding is a crucial factor in driving long-term consumer loyalty and sustainable business success. 2026, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833737617-2; 979-833737615-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online