Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Arun, R.J.; Mehrolia, Sangeeta; Jeevananda, S.; Nesin, Sibin Mathew; Abhay, Rabia Title A name given to the resource Breaking the Bias: Assessing Nudge Effectiveness in Overcoming Decision-Making Prejudices Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Redefining Business in Volatile and Ambiguous Times;pp.283-308 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3373-7917-3.ch010" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3373-7917-3.ch010</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105028044650?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105028044650?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Arun R.J., Christ University, India; Mehrolia S., Christ University, India; Jeevananda S., Christ University, India; Nesin S.M., Christ University, India; Abhay R., Christ University, India Description An account of the resource Influencing consumer decision-making processes in the digital age is vital as E-commerce continues dominating the market. This research work explores the application of nudging to e-commerce or any digital environment involving consumer choices, investigating its efficacy in mitigating cognitive biases that affect online purchasing decisions. We employed a 2 x 2 within-group experimental design to examine how different nudges influence e-commerce choices. Data collected from 88 participants reveal that status-quo nudges can influence decision-making more than social proof nudges or salience nudges in online shopping. These results significantly impact digital marketing strategies, suggesting that carefully designed nudges can guide consumer choices by overcoming ingrained prejudices. This research also provides practical insights into consumer behaviour through subtle interventions in e-commerce settings. While nudging has been studied in offline contexts, applying it to e-commerce and digital consumer choices represents a growing area of study. 2026 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-833737919-7; 979-833737917-3; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online