Antecedents of Farmers' Intentions to Adopt Drone Technology: Integrating TAM and TPB Models in Agriculture

Title

Antecedents of Farmers' Intentions to Adopt Drone Technology: Integrating TAM and TPB Models in Agriculture

Creator

Sunil, M.P.; Khanna, Akanksha

Description

This study examines farmers' behavioral intentions toward adopting drone technology in agriculture using a quantitative approach. Data will be collected from farmers familiar with Agri-based technologies through purposive sampling, with esponses analyzed via structural equation modeling (IBM SPSS AMOS V21). The study integrates the Technology Acceptance Model (TAM) and the Theory of Planned Behavior (TPB) to understand key factors influencing adoption. Findings highlight that farmers' knowledge of drone operations and economic factors impact their acceptance, while regulations and perceived behavioral control contribute to reluctance. Although the study focuses on farmers, future research can explore perspectives of agricultural specialists, AgriTech start-ups, and policymakers. The insights will help stakeholders enhance the adoption, quality, and flexibility of agricultural technologies. Uniquely, this study addresses the gap in research by examining the role of regulations and behavioral control in farmers' decisions on drone adoption. 2026 by IGI Global Scientific Publishing. All rights reserved.

Source

Smart Business and Education in the Age of VUCA and BANI;pp.75-106

Date

01-01-2025

Publisher

CRC Press

Coverage

Sunil M.P., Christ University, India; Khanna A., Symbiosis International University, United Arab Emirates

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833737924-1; 979-833737922-7;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3373-7922-7.ch004

https://www.scopus.com/pages/publications/105027178418?origin=resultslist