Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Shantharaju, S.; Jyothi, Aane Title A name given to the resource Ensuring cinema's success and failing audience: Exploring dominant cinematic violence Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Audience Sociology and Consumer Behavior in the Film Industry;pp.121-142 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-3104-0.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-3104-0.ch005</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105004331978?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105004331978?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Shantharaju S., Christ University, India; Jyothi A., Christ University, India Description An account of the resource Screen violence has steadily increased in Indian cinema and has become a commercially lucrative aesthetic. The more Indian cinema portrays violence, the more success it registers, breaking the previous record set by yet another violent crime movie. The intended meaning of these successful violent productions and the screen messages perceived by the audience seem to echo each other, reinforcing specific dominant cultural values. While recording commercial success, these films completely rewire the essential Indian cinematic aesthetics cultivated over a century. This paper is a narrative commentary on the increased violence in Indian cinema in the last six years and attempts to point out the lost significance of other film genres. The arguments presented are drawn from a visual content analysis of 50 commercially successful films produced between 2018-23. The paper attempts to problematize the shrinking diverse audience and the increasing monolithic audience looking for a one-time screen experience rather than appreciating the cinema possibilities as a mass-appealing medium. 2025 by IGI Global Scientific Publishing. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836933105-7; 979-836933104-0; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online