Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Hemalatha, S.; Ruben Anto, M.; Rajesh, Deepa; Maheswari, P.; Velmurugan, Palanivel Rathinasabapathi Title A name given to the resource Green Marketing and AI-Driven Branded Entertainment: Ethics and Opportunities Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived AI Impacts on Branded Entertainment and Advertising;pp.279-302 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-3799-8.ch014" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-3799-8.ch014</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105007270203?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105007270203?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Hemalatha S., Department of Commerce, Hindustan Institute of Technology and Science, India; Ruben Anto M., School of Business and Management, Christ University, India; Rajesh D., Academy of Maritime Education and Training, India; Maheswari P., Faculty of Management, SRM Institute of Science and Technology, India; Velmurugan P.R., Berlin School of Business and Innovation, Germany Description An account of the resource This chapter explores the fusion of green marketing and AI-driven branded entertainment, focusing on ethical, strategic, and creative innovations in sustainable advertising. As brands increasingly adopt green marketing to resonate with environmentally conscious consumers, artificial intelligence (AI) is transforming the way branded content is produced, personalized, and delivered. The chapter discusses ethical concerns, such as transparency, data privacy, and potential manipulation, while highlighting the strategic benefits of AI in promoting sustainability. It also examines the evolving role of advertising professionals, emphasizing the new competencies required to navigate this AI-driven landscape. Case studies of successful campaigns illustrate how AI can effectively engage audiences and drive sustainable consumer behavior. 2025, IGI Global Scientific Publishing. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836933800-1; 979-836933799-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online