Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Choudhury, Rashmiranjan; Mohanty, Priyakrushna Title A name given to the resource Quick and Effective: Exploring the Prominence of Social Media Stories and Short Videos Destination Digital Marketing Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Digital Transformation Initiatives for Agile Marketing;pp.343-368 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-4466-8.ch013" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-4466-8.ch013</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105007922209?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105007922209?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Choudhury R., Jain University, India; Mohanty P., Christ University, India Description An account of the resource This paper explores the transformative role of social media stories and short videos in tourism digital marketing, focusing on their evolution, advantages, and influence on destination promotion. Through a comprehensive review of secondary literature, key developments in social media storytelling are traced, highlighting the emergence and evolution of stories and short videos. The benefits of these formats for destination promotion are analyzed, emphasizing their ability to capture audience attention, evoke emotional responses, and inspire travel decisions in ways that traditional media channels cannot match. Furthermore, the broader influence of social media storytelling on the tourism industry along with key challenges are examined, with a specific focus on marketing prospects and future directions. Insights are drawn from case studies, industry reports, and expert opinions to provide strategic recommendations for tourism stakeholders seeking to harness the power of stories and short videos in their marketing strategies. 2025, IGI Global. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836934468-2; 979-836934466-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online