Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Baranidharan, S.; Kulkarni, Shrinivas Title A name given to the resource Beyond binge-watching: How Netflix can adapt its digital marketing strategy for long-term success Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Cases on Effective Digital Marketing for Competitive Organizations;pp.43-89 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-5395-0.ch002" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-5395-0.ch002</a> <br /><br /><a href="https://www.scopus.com/pages/publications/85219509491?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/85219509491?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Baranidharan S., Christ University, India; Kulkarni S., Christ University, India Description An account of the resource In an increasingly competitive streaming landscape, Netflix faces the imperative to adapt its digital marketing strategy for long- term success beyond binge- watching. Challenges include fragmented audience attention, differentiation amidst competition, optimizing marketing ROI, and evolving consumer behavior. To thrive, Netflix must invest in original content, harness data- driven insights, cultivate strategic partnerships, and adapt to changing consumer preferences. By prioritizing subscriber engagement and retention, balancing acquisition efforts, and leveraging emerging technologies, Netflix can maintain its market leadership position and sustain growth. This case study explores key challenges and strategies for Netflix's digital marketing evolution, providing insights for marketing professionals and industry observers navigating the dynamic streaming landscape. 2025, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836935397-4; 979-836935395-0; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online