Impact of digital payment trends: Unraveling consumer behavior patterns (preand post-COVID-19)

Title

Impact of digital payment trends: Unraveling consumer behavior patterns (preand post-COVID-19)

Creator

Chaturvedi, Ananya; Ranjan, Shruti

Description

The COVID- 19 pandemic has accelerated the adoption of digital payments worldwide, fundamentally altering consumer behavior patterns. This study investigates the impact of digital payment trends on consumer behavior, comparing pre-and post-pandemic scenarios. It delves into the factors which drove the shift towards digital payments, exploring the changing preferences and perceptions of consumers. The study examines the influence of demographics, socio-economic factors, and technological advancements on consumer adoption of digital payment methods. It also analyzes the effect of the pandemic on e-commerce, online shopping, and mobile payments, highlighting the emergence of new trends and preferences. The findings provide valuable insights into the evolving landscape of digital payments and consumer behavior, offering implications for businesses, policymakers, and researchers 2025 by IGI Global Scientific Publishing.

Source

Microfinance, Financial Innovation, and Sustainable Entrepreneurship in Economics;pp.213-241

Date

01-01-2025

Publisher

IGI Global

Coverage

Chaturvedi A., Christ University, India; Ranjan S., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-836936624-0; 979-836936622-6;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-6622-6.ch008

https://www.scopus.com/pages/publications/85218310041?origin=resultslist