Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Baranidharan, S.; Winster, David; Dhanalakshmi, K.; Rajkumar, R. Title A name given to the resource Combating Evolving Threats: A Systematic Review of Online Ad Fraud Detection Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Avoiding Ad Fraud and Supporting Brand Safety: Programmatic Advertising Solutions;pp.113-144 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-7041-4.ch005" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-7041-4.ch005</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105008168198?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105008168198?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Baranidharan S., Christ University, India; Winster D., Christ University, India; Dhanalakshmi K., Christ University, India; Rajkumar R., St. Josephs College of Arts and Science, India Description An account of the resource This systematic review investigates online ad fraud detection and brand safety research from 2011 to 2024. The analysis reveals a continuous battle against click fraud and its evolving forms. Machine learning has become a cornerstone of detection efforts, offering superior capabilities compared to traditional methods. The rise of mobile advertising necessitated the development of specialized solutions to address distinct user behavior and data patterns on this platform. However, research highlights an expanding threat landscape beyond click fraud, encompassing impression fraud and placement fraud. Brand safety concerns have also gained prominence, emphasizing the importance of protecting brand reputation. The review underscores the need 2025 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836937043-8; 979-836937041-4; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online