Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Ansar, Mifzala; George, Ginu Title A name given to the resource Artificial intelligence-enabled project-based learning to augment subject comprehension among commerce graduates Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Prompt Engineering and Generative AI Applications for Teaching and Learning;pp.143-159 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-7332-3.ch009" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-7332-3.ch009</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105002879208?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105002879208?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Ansar M., Christ University, India; George G., Christ University, India Description An account of the resource In project-based learning, students participate in and create knowledge, problem solve and interact with their peers. This method is an active learning program that provides a deep grasp of subject matter as well as teaches critical thinking skills. AI technology in project-based learning creates an environment that is dynamic this allows students to succeed academically. A convenience sample of 100 students will be selected for this experiment-based research. The results using the advanced statistical tools and techniques using the SPSS ver 28 and Independent t test Paired t test were used. The results of the study indicate students in the experiment group had better subject comprehension from project based learning when AI based interventions are given. In contrary, the control group which was not administered with any AI interventions showed moderate increase in subject comprehension. The study's implications emphasise that AI-based projects, real-time feedback, personalized learning resources, and virtual simulations help deepen their understanding of commerce subjects. 2025, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836937334-7; 979-836937332-3; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online