Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Raghunandan, G.; Ananthan, Sriram; Iylin, Fennala Agnes; Balasubramaniam, Rajnarayanan; Thangam, Dhanabalan; Manickam, Thirupathi; Haritha, M.; Ramamurthy, B.M. Title A name given to the resource Penetrating Digital Marketing Into Rural Areas by Deploying 5G Networks: An Indian Experience Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Addressing B5G and 6G Network Connectivity Issues in Rural Regions;pp.401-424 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-7788-8.ch017" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-7788-8.ch017</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105005056604?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105005056604?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Raghunandan G., Christ University, Bangalore, India; Ananthan S., Yorkville University, Canada; Iylin F.A., Department of Commerce, Bishop Heber College, Tiruchirappalli, India; Balasubramaniam R., Vinayaka Missions Research Foundation, Salem, India; Thangam D., Presidency Business School, Presidency College, Bnegaluru, India; Manickam T., Christ University, India; Haritha M., Triveni Institute of Commerce and Management, Bengaluru, India; Ramamurthy B.M., Acharya Institute of Management Studies, Bengaluru, India Description An account of the resource The proliferation of smartphones, reasonably priced internet, and social networking sites is the primary cause of the shift from traditional advertising methods to digital media strategies. With over 1.4 billion inhabitants, India is now one of the most populous countries in the world. Of them, 700 million use the internet, with most people doing so in cities (Statista, 2023). Businesses hoping to break into Indias changing consumer market must take advantage of this new online environment. Thus, it is essential to spread the word about the importance of digital marketing to Indias economic growth. Through marketing data analytics and micro-marketing campaigns, the industry has in fact revolutionized how businesses interact with customers and promote their goods. For example, the increased use of online technology infrastructure for online product purchases and the integration of payment and entertainment systems has led to the rapid growth of e-commerce. 2025 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836937790-1; 979-836937788-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online