Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Khullar, Pranav; Kataria, Abhinav; Dhaundiyal, Pankaj Title A name given to the resource Big data analytics in tourism development and marketing: Theoretical perspectives on big data analytics in tourism marketing Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Redefining Tourism With AI and the Metaverse;pp.221-248 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-8482-4.ch006" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-8482-4.ch006</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105002700233?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105002700233?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Khullar P., Christ University, India; Kataria A., Christ University, India; Dhaundiyal P., Christ University, India Description An account of the resource The title of the suggested book chapter is " Theoretical Perspectives on Big Data Analytics in Tourism Marketing" and it is about the influence of big data analytics in the growth and promotion of tourism. It just shows how the AI and Metaverse can strategically use big data for better Market Segmentation and Customer behaviour analysis. This chapter looks at how metaverse technology allows tourists to participate in virtual experiences. Tourism companies can refine their marketing strategies, streamline operations, and provide value added experiences to their consumers by utilizing big data analytics. This Chapter underlines the power that big data has to change the tourism industry by enhancing decision making and spurring innovation in service provision. 2025 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836938484-8; 979-836938482-4; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online