Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Singh, Monu; Michael, Ruben Anto; Saheb, Shaiku Shahida; Yadav, Pinnika Syam; Narendra Kiran, P.B.; Malhi, Ashok Title A name given to the resource A study on digital intelligence and influencer marketing for sustainable diversification of India's retail economy: A qualitative study Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Fostering Economic Diversification and Sustainable Business Through Digital Intelligence;pp.1-22 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-8492-3.ch001" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-8492-3.ch001</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105004544678?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105004544678?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Singh M., GITAM School of Business, GITAM University, India; Michael R.A., Christ University, India; Saheb S.S., VIT-AP University, India; Yadav P.S., Mittal School of Business, India; Narendra Kiran P.B., Christ University, India; Malhi A., Mittal School of Business, India Description An account of the resource The purpose of the study is to investigate the role of Digital intelligence via influencer marketing to see its significance impact on India's retail economy. Throughout the decade digital technologies have been adopted into the social eco-system. Through mixed methodologies, the study has collected data from the Hyderabad region from multiple retail outlets to understand the influence of digital intelligence on consumers in interacting with retail outlets. The results of the study indicate that a significant presence of retail outlets online improved the performance of retail outlets. The customer's point of interaction and contact has been improved significantly. The findings of this study will provide valuable insights for the policymakers, retailers, and marketers to navigate in digital landscape and to be a part of sustainable economic growth in India's retail boom. 2025 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836938494-7; 979-836938492-3; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online