Edible Innovation: How Youth-Driven Trends Are Shaping the Future of Food Marketing

Title

Edible Innovation: How Youth-Driven Trends Are Shaping the Future of Food Marketing

Creator

Nagar, Mahek Gunjan; Jha, Deepak

Description

The food market is undergoing changes, and consumers 2020 to 2024 are shaping a market segment with unique eating behaviours. Nowhere is the impact of transformative trends that are reshaping the present and near future of markets and populations so pronounced than in food marketing and consumption. Dates throughout 2020-2024 are being pondered in this chapter to explain what makes this current generation tick. It also contains an overview of new innovations and modern changes in products and process, promotional, and marketing activities. This chapter looks at how the strong will, character, and ambition of the new generation are paving new paths in the food industry, leaving outdated practices behind and hitting the reset button on standards of health and sustainability. 2025 by IGI Global Scientific Publishing. All rights reserved.

Source

Innovative Trends Shaping Food Marketing and Consumption;pp.291-303

Date

01-01-2025

Publisher

IGI Global

Coverage

Nagar M.G., Christ University, India; Jha D., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-836938544-9; 979-836938542-5;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-8542-5.ch012

https://www.scopus.com/pages/publications/105009575277?origin=resultslist