Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Nagar, Mahek Gunjan; Jha, Deepak Title A name given to the resource Edible Innovation: How Youth-Driven Trends Are Shaping the Future of Food Marketing Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Innovative Trends Shaping Food Marketing and Consumption;pp.291-303 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-8542-5.ch012" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-8542-5.ch012</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105009575277?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105009575277?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Nagar M.G., Christ University, India; Jha D., Christ University, India Description An account of the resource The food market is undergoing changes, and consumers 2020 to 2024 are shaping a market segment with unique eating behaviours. Nowhere is the impact of transformative trends that are reshaping the present and near future of markets and populations so pronounced than in food marketing and consumption. Dates throughout 2020-2024 are being pondered in this chapter to explain what makes this current generation tick. It also contains an overview of new innovations and modern changes in products and process, promotional, and marketing activities. This chapter looks at how the strong will, character, and ambition of the new generation are paving new paths in the food industry, leaving outdated practices behind and hitting the reset button on standards of health and sustainability. 2025 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836938544-9; 979-836938542-5; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online