Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Shekhawat, Dhruv Das Singh; Kaur, Jasmine Title A name given to the resource Internet addiction and the role of AI in online compulsive buying behaviour Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Effective Marketing and Consumer Behavior Tactics for High-End Products;pp.1-30 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-8739-9.ch001" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-8739-9.ch001</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105008488103?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105008488103?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Shekhawat D.D.S., Christ University, India; Kaur J., Christ University, India Description An account of the resource The internet's availability profoundly impacted many aspects of modern life, including business and communication. One of its most notable effects is the development of internet addiction, which has drawn much attention because of its behavioural and psychological ramifications. This addiction can have detrimental effects on one's social, professional, and personal life. It frequently presents as excessive and uncontrollable using the internet. One important area where obsessive online shopping behaviour is one where internet addiction is becoming more evident. This chapter explores the relationship between obsessive online shopping and internet addiction, emphasizing how artificial intelligence is transforming consumer decision-making. This chapter aims to investigate how compulsive purchase behaviour can be made worse by internet addiction and the degree to which AI-driven algorithms play a role in this phenomenon. Several mitigation measures can be used to alleviate the negative effects of obsessive buying behaviour led by AI. 2025, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836938741-2; 979-836938739-9; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online