Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Sreethi, Rebeka R.; Thomas, Rejoice Title A name given to the resource Women influencers in e-commerce: Shaping the future for high-end products Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Effective Marketing and Consumer Behavior Tactics for High-End Products;pp.81-109 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-8739-9.ch004" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-8739-9.ch004</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105008488254?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105008488254?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sreethi R.R., Christ University, India; Thomas R., Christ University, India Description An account of the resource Industry 5.0 represents a transformative shift in industrial practices, merging advanced technologies with human-centered approaches. This evolution emphasizes personalization, ethical considerations, and enhanced consumer experiences in e-commerce. Social media platforms, such as Instagram, TikTok, and Facebook, have revolutionized brand engagement by enabling targeted advertising, community building, and real-time interaction. Women influencers play a crucial role in this new landscape, using their personal brands to drive consumer trust and loyalty. They create authentic content and promote diverse, inclusive narratives. As e-commerce adapts to Industry 5.0, integrating technological advancements with a focus on human values and ethical practices becomes essential for business success and consumer satisfaction. 2025, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836938741-2; 979-836938739-9; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online