Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Singha, Ranjit; Singha, Surjit; Haokip, Alphonsa Diana; Sreethi, Rebeka R.; Thomas, Rejoice Title A name given to the resource Luxury consumption: The decision process Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Effective Marketing and Consumer Behavior Tactics for High-End Products;pp.167-200 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-8739-9.ch007" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-8739-9.ch007</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105008486631?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105008486631?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Singha R., Christ University, India; Singha S., Kristu Jayanti College, India; Haokip A.D., Don Bosco College, Maram, India; Sreethi R.R., Christ University, India; Thomas R., Christ University, India Description An account of the resource This chapter explores the luxury consumer decision process, highlighting the psychological, social, and cultural factors that influence luxury purchases. Consumers are driven by emotional and social motivations, such as self-expression and status, which shape their buying behaviors. Social and cultural differences require marketers to adapt strategies to diverse regional preferences. As digital technologies transform the luxury market, brands face the challenge of maintaining exclusivity while embracing e-commerce, social media, and influencer marketing. To remain competitive, luxury brands must leverage psychological insights and digital tools to create personalized, engaging experiences. The future of luxury consumption will depend on brands' ability to build meaningful connections with consumers, fostering loyalty and ensuring long-term success in an evolving market landscape. 2025, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836938741-2; 979-836938739-9; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online