Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Haneefa, K.V.; Singh, Harmandeep Title A name given to the resource From convenience to sustainability: Reimagining quick commerce in India Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Green Economics and Strategies for Business Sustainability;pp.261-287 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-8949-2.ch011" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-8949-2.ch011</a> <br /><br /><a href="https://www.scopus.com/pages/publications/85218294982?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/85218294982?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Haneefa K.V., Christ University, India; Singh H., Christ University, India Description An account of the resource The concept of quick commerce, characterised by its promise of near-instant gratification through delivering goods and services within remarkably short time frames, has set new benchmarks for consumer expectations. However, this convenience often comes at an environmental cost, ranging from increased carbon emissions to excessive packaging waste. In this context, this paper aims to explore the sustainability of quick commerce in India, examining its business models and evaluating its impacts through the lens of the three pillars of sustainability: economic, social, and environmental. This research aims to provide a comprehensive overview of quick commerce, evaluate its viability and sustainability in India using case studies, and offer strategic suggestions to balance this sector's rapid growth with responsible business practices. Given the urgency of the sustainability issue in the quick commerce sector, this paper contributes to the ongoing discourse on how emerging business trends can align with sustainable development goals by providing a holistic view of quick commerce in India. 2025 by IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836938951-5; 979-836938949-2; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online