ItemBook Chapter

Enhancing student engagement in blended learning through personalization strategies on EdTech platforms: An MCDM-based approach

Title
Enhancing student engagement in blended learning through personalization strategies on EdTech platforms: An MCDM-based approach
Creator
Roy, Ankita Priti; Anand, Kerena; Elangovan, N.; Halaswamy, D.
Description
The rapid growth of educational technology highlights the essential need for personalized learning in blended environments. This study uses Multi-Criteria Decision Making (MCDM) methodologies, including the Analytic Hierarchy Process (AHP), Fuzzy AHP, and Analytic Network Process (ANP), to evaluate and prioritize personalization strategies in EdTech platforms. The research identifies data-driven adaptive learning as the most critical strategy (36.46%), followed by AI-powered content recommendations (15.46%) and personalized learning paths (15.11%). It reveals that personalization strategies are interconnected, creating dynamic feedback loops that reinforce one another, enabling continuous learning optimization. The study provides a holistic framework for educational technologists, policymakers, and designers. This approach bridges technological innovation with pedagogy, emphasizing adaptive, datainformed systems that respond dynamically to learner needs, ensuring the balance between innovation and educational quality. 2025, IGI Global Scientific Publishing.
Source
Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing;pp.147-175
Date
01-01-2025
Publisher
IGI Global
Coverage
Roy A.P., School of Business and Management, Christ University, Bengaluru, India; Anand K., School of Business and Management, Christ University, Bengaluru, India; Elangovan N., School of Business and Management, Christ University, Bengaluru, India; Halaswamy D., School of Business and Management, Christ University, Bengaluru, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISBN: 979-836939124-2; 979-836939122-8;
Format
online
Language
English
Type
Book chapter

Citation

Roy, Ankita Priti; Anand, Kerena; Elangovan, N.; Halaswamy, D., “Enhancing student engagement in blended learning through personalization strategies on EdTech platforms: An MCDM-based approach,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 21, 2026, https://archives.christuniversity.in/items/show/25102.

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