Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Goel, Saranya; Giri, Pratibha; Sharma, Vaibhav Title A name given to the resource The role of consumer ethnocentrism in purchase decisions Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Multiple-Criteria Decision-Making (MCDM) Techniques and Statistics in Marketing;pp.427-451 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-9122-8.ch019" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-9122-8.ch019</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105002941961?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105002941961?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Goel S., Christ University, India; Giri P., Christ University, India; Sharma V., Christ University, India Description An account of the resource Consumer ethnocentrism means consumers have propensity to give preference to products made in their country of residence and it has a major impact on consumer behaviour. This chapter examines the causes of consumer ethnocentrism with focus on patriotism, animosity, consumer affinity and other factors. This paper also analyses the moderating roles of product necessity and product knowledge on ethnocentric tendencies. Theoretical implications for marketers are explored and possible solutions for the consumer ethnocentric issue that marketers might employ segmentation, positioning, and communication strategies. This chapter found that consumer ethnocentrism is an important variable that global marketers need to consider when managing brands and entering international markets. 2025, IGI Global Scientific Publishing. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836939124-2; 979-836939122-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online