Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Lakshmi, S.R.; Manasa, N. Title A name given to the resource Role of digital marketing tactics in enhancing financial performance in e-commerce enterprises Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Artificial Intelligence in Peace, Justice, and Strong Institutions;pp.257-282 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-9395-6.ch012" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-9395-6.ch012</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105000188740?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105000188740?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Lakshmi S.R., Christ University, India; Manasa N., Christ University, India Description An account of the resource In recent years, the exponential growth of e-commerce has revolutionized how businesses operate and interact with consumers. This surge in online shopping has been accompanied by a parallel rise in digital marketing strategies employed by e-commerce companies to attract, engage, and retain customers. Digital marketing encompasses various techniques, including search engine optimization (SEO), social media marketing, content marketing, email marketing, and pay-per-click advertising. The effectiveness of these strategies in enhancing a company's financial performance has become a subject of significant interest and scrutiny. Companies can boost their bottom line and achieve greater profitability by reducing customer acquisition costs, increasing customer lifetime value, and improving overall marketing efficiency. Ecommerce businesses could better reach their target audience on these channels by increasing their brand visibility and reach and driving traffic to their websites. 2025, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836939397-0; 979-836939395-6; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online