Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Damien, Annmol; Mathew, Jain; Manu, K.S.; Nair, Sridevi Title A name given to the resource Bridging neural technologies with financial decision-making in neurofinance Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Neural Network Technologies and Brain-Computer Interfaces: Innovations and Applications;pp.37-68 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-9445-8.ch003" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-9445-8.ch003</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105012005417?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105012005417?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Damien A., Christ University, Bengaluru, India; Mathew J., Christ University, Bengaluru, India; Manu K.S., Christ University, Bengaluru, India; Nair S., Christ University, Bengaluru, India Description An account of the resource This book chapter delves into neurofinance, an interdisciplinary domain merging neuroscience, psychology, and financial economics to investigate the neural mechanisms driving financial decision-making. It highlights the role of brain regions such as the prefrontal cortex, amygdala, and striatum in processing emotions, risks, and rewards, alongside the influence of neurotransmitters like dopamine and serotonin. The chapter discusses technological tools like fMRI, EEG, and BCIs, emphasizing their application in studying biases, risk tolerance, and reward anticipation. Practical implications include personalized investment strategies, improved financial planning, and enhanced market stability. Addressing ethical concerns and methodological challenges, the chapter underscores the potential of neurofinance to transform financial systems by integrating neural insights with AI and emerging technologies for better decision-making. 2025, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836939447-2; 979-836939445-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online