Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Gupta, Pratham; Chopra, Puja Title A name given to the resource From Clicks to Insights: AI's Impact on India's E-Commerce SMEs Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Unlocking Growth and Sustainability for Small and Medium Enterprises With AI;pp.303-348 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-9611-7.ch012" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-9611-7.ch012</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105015639254?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105015639254?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Gupta P., Christ University, India; Chopra P., Christ University, India Description An account of the resource This chapter examines the transformative role of Artificial Intelligence (AI) in revolutionizing operational and strategic aspects of Indian e- commerce SMEs. It explores how AI- driven technologies enhance operational efficiency, streamline inventory management, and personalize customer experiences, enabling SMEs to compete effectively in a rapidly digitizing marketplace. By analyzing case studies, such as Sephora's virtual assistant and 1822 Denim's virtual fitting rooms, the chapter illustrates the tangible benefits of tailored AI solutions. Also addresses challenges to AI adoption, including financial constraints, data quality issues, and organizational resistance, while emphasizing the importance of ecosystem support and change management. Furthermore, the chapter highlights future trends in AI and their implications for SMEs striving for innovation and sustainability. By offering actionable insights and strategic frameworks, this chapter provides a comprehensive guide for SMEs and stakeholders aiming to harness AI for growth and resilience in India's e- commerce sector. 2026 by IGI Global Scientific Publishing. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836939612-4; 979-836939611-7; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online