Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Balaji, K. Title A name given to the resource Building Sustainable Brands: Strategies for Long- Term Market Positioning Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Measuring and Reporting on Sustainability Performance;pp.1-42 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-9714-5.ch001" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-9714-5.ch001</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105027179224?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105027179224?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Balaji K., Christ University, Bengaluru, India Description An account of the resource Sustainable branding has grown significantly as consumers increasingly favor companies demonstrating genuine commitment to environmental and social responsibility. This article explores strategies for building sustainable brands that can achievelong- term market positioning and differentiation. It outlines key approaches, including crafting a value proposition centered on sustainability, engaging stakeholders across the value chain, and communicating sustainability efforts with transparency and authenticity. The article underscores how these strategies contribute to enhanced brand equity, customer loyalty, and competitive advantage in a marketwhere ethical considerations drive consumer behavior. By examining successful case studies, the article provides actionable insights for businesses looking to integrate sustainability into their core brand strategy. Ultimately, it argues that sustainable branding is not only crucial for meeting contemporary consumer expectations and fostering positive social impact ensuring that brands remain relevant and resilient in an evolving marketplace. 2026 by IGI Global Scientific Publishing. Subject The topic of the resource And Governance); Circular Economy; Double Materiality; ESG (Environmental; Greenwashing; Prudential ESG Context; Social; Sustainability Governance Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836939716-9; 979-836939714-5; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online