Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Sardana, Kushagra; Singh, Twinkle Title A name given to the resource The role of artificial intelligence in enhancing the effectiveness of brand marketing campaigns Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived AI and Emerging Technologies for Emergency Response and Smart Cities;pp.409-438 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4018/979-8-3693-9770-1.ch019" target="_blank" rel="noreferrer noopener">https://doi.org/10.4018/979-8-3693-9770-1.ch019</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105007220452?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105007220452?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sardana K., Christ University, India; Singh T., Christ University, India Description An account of the resource With accuracy in customer insights, personalization at its best is made possible, and all of this is automated within the creation of content itself. AI helps brands sift through huge datasets, foretell consumer preferences, and even adjust campaigns in real time to increase the importance and impact of marketing initiatives. Brands use tools such as chatbots and recommendation engines to connect with the customers through targeted content for higher customer satisfaction and loyalty and eventually influence consumer decisions in purchasing. Another area is programmatic advertising and DCO, in which AI maximizes ad efficiency and reach. Ethical challenges in data privacy, bias, and transparency form the essence of these aspects and require brands to strike a balance between innovation and responsible AI use in maintaining consumer trust. 2025, IGI Global Scientific Publishing. All rights reserved. Publisher An entity responsible for making the resource available IGI Global Relation A related resource ISBN: 979-836939772-5; 979-836939770-1; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online