Fake news and its impacts on businesses: Political communication, propaganda, and economic implications

Title

Fake news and its impacts on businesses: Political communication, propaganda, and economic implications

Creator

Kundu, Baidurjyo; Nagariya, Ramji

Description

Fake news and disinformation have become powerful tools in political communication, particularly in the context of populism and digital propaganda. While misinformation has always been part of political strategy, digital platforms have intensified its spread, allowing political actors to construct narratives that manipulate public opinion, mobilize support, and delegitimize opponents. This study examines fake news as a politically constructed phenomenon, exploring how digital populism and propaganda use disinformation to reinforce ideological divides and influence democratic processes. Using a constructivist framework, we analyze how fake news is socially produced and legitimized within political discourse, shaping perceptions of truth and power. We also investigate how major social media platforms profit from misinformation while simultaneously positioning themselves as arbiters of truth. By focusing on the intersection of political communication, propaganda, and economic incentives, this research highlights the role of digital media in sustaining misinformation ecosystems. 2025, IGI Global Scientific Publishing.

Source

Digital Populism and the Use of Neo-Propaganda and Fake News;pp.323-356

Date

01-01-2025

Publisher

IGI Global

Coverage

Kundu B., Christ University, India; Nagariya R., Christ University, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 979-833730001-6; 979-836939999-6;

Format

online

Language

English

Type

Book chapter

Identifier

https://doi.org/10.4018/979-8-3693-9999-6.ch014

https://www.scopus.com/pages/publications/105008835686?origin=resultslist