Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Raj, Lakshmi; Sankar, Mallika M. Title A name given to the resource Unleashing the Potential: How Influencers Drive Digital Content Marketing Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Contemporary Issues in Social Media Marketing;pp.35-51 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4324/9781003412656-3" target="_blank" rel="noreferrer noopener">https://doi.org/10.4324/9781003412656-3</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105039994002?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105039994002?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Raj L., Christ University, Bengaluru, India; Sankar M.M., Christ University, Bengaluru, India Description An account of the resource Digital content marketing has revolutionized the marketing landscape, and influencers have emerged as powerful drivers in this realm. Digital content marketing (DCM) is marketing information that is valuable for consumers, which is created, distributed, and managed in a virtual space to engage current and potential consumer bases. An influencer is an individual who influences a broad segment of the target audience. They shape audience attitudes through blogs, tweets, and videos using social media. This demonstrates the power of an individual where an influencer markets the product/services of a particular firm via digital platforms. DCM exhibits the power of the content where the content is marketed via digital platforms. The objective of this study is to explore the impact of influencers on facilitating digital content marketing. This study employs the exploratory research synthesis method to gain insights into the current body of research concerning influencers and digital content marketing. Additionally, a case example is employed to shed light on how influencers play a role in driving digital content marketing. 2025 selection and editorial matter, Subir Bandyopadhyay and Bikramjit Rishi. Publisher An entity responsible for making the resource available Taylor and Francis Relation A related resource ISBN: 978-104029619-6; 978-103253570-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online