Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Banerjee, Jayanta; Kiran, Prabha; Vasudevan, M.; Krishna Kishore, V. Title A name given to the resource Nudging children towards a sustainable toy story Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Perspectives in Agile Sustainable Practices and Business Value;pp.25-32 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.4324/9781003619918-4" target="_blank" rel="noreferrer noopener">https://doi.org/10.4324/9781003619918-4</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105018284377?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105018284377?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Banerjee J., City University, China; Kiran P., Department at Westminster, International University, Vietnam, Viet Nam; Vasudevan M., Christ University, Bangalore, India; Krishna Kishore V., Christ University, Bangalore, India Description An account of the resource In a world which is under a huge environmental strain, choosing sustainable products can be a significant way to correct the delicate balance. Population explosion and rapid industrialization with low concern about sustainability are affecting our environment faster than anticipated. The present study explores if children can be nudged to choose a sustainable product. A pre-test, post-test experiment design was used to observe the preference of children towards wooden toys and their packaging materials eco-friendliness. An experimental research approach is chosen in the present study, as the main motive for this study is to examine the cause-effect relationships between communications nudge and an increased preference towards wooden toys. The experiment reveals that after gaining knowledge about the benefits of sustainable toys, children preferred wooden toys over the plastic ones. The experiment was conducted on 36 children after taking their parents consent. It was concluded that persuasive communication used as nudge can help children make better choice. 2026 selection and editorial matter, Dipak Saha, Mrinal Kanti Das, Sunil Sahadev, Rabin Mazumder and Soumya Mukherjee; individual chapters, the contributors. Publisher An entity responsible for making the resource available Taylor and Francis Relation A related resource ISBN: 978-104034880-2; 978-103294411-1; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online