Current Trends and Future of AI in Sales and Marketing

Title

Current Trends and Future of AI in Sales and Marketing

Creator

Jaiwant, Sunanda Vincent; Sai Kruthi, G.S.

Description

Industry 4.0 has been fueling the growth of Artificial Intelligence owing to the expanding progress of data produced by the Internet and IoT devices and the computation of this enormous quantity of data. Artificial Intelligence has revolutionized the business world. AI technology has had a striking influence in the field of finance and accounting. As the market is becoming increasingly competitive, AI-empowered finance and accounting structures are making the business organization sturdy competitors as AI technologies and tools help in saving time and extracting deeper understandings. Today, companies use AI to predict customer behavior, serve more people, better target campaigns, forecast trends, etc. It goes without question that AI could improve the productivity of marketing teams. For example, location, age, and other essential information can lead to more personalized content. Along with big data, AI can undoubtedly provide businesses with a powerful means to engage and convert potential customers. This chapter aims to study the use of artificial intelligence in sales and marketing. The chapter also studies the role of AI in the sales and marketing field. This chapter also describes the benefits and current trends of AI applications in sales and marketing operations. This chapter includes the fundamental and theoretical base. It attempts to analyze the key practical applications of AI in the very specific work of the sales and marketing field. 2025 by Apple Academic Press, Inc.

Source

Artificial Intelligence and Machine Learning for Business;pp.169-182

Date

01-01-2025

Publisher

Apple Academic Press

Subject

artificial intelligence; automation; machine learning; marketing; marketing strategy; robots; sales

Coverage

Jaiwant S.V., CHRIST (Deemed to be University), Karnataka, Bangalore, India; Sai Kruthi G.S., CHRIST (Deemed to be University), Karnataka, Bangalore, India

Rights

Restricted Access; Hardcopy may be available in the library

Relation

ISBN: 978-104015653-7; 978-177491723-7;

Format

online

Language

English

Type

Book chapter

Identifier

https://www.scopus.com/pages/publications/105006544738?origin=resultslist