Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Book Chapter Faculty Publications- Book Chapter Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Kalappa, Bharath; Upadhyay, Deepika Title A name given to the resource Behavioral Biases in Financial Markets: Understanding the Impact of Cognitive Heuristic-Driven Biases and Emotional Biases in Shaping Investment Decisions Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Behavioral Finance: Strategies for Informed Decision-Making;pp.41-63 Identifier An unambiguous reference to the resource within a given context <a href="https://www.scopus.com/pages/publications/105035819597?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105035819597?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Kalappa B., Department of Commerce, School of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Bengaluru, Karnataka, India; Upadhyay D., Department of Commerce, School of Commerce, Finance and Accountancy, CHRIST (Deemed to be University), Bengaluru, Karnataka, India Description An account of the resource Conventional finance theories believe that the stock market is organized and that stock valuations provide all relevant facts. On the other hand, behavioral finance theories argue that stock valuations can be affected by behavioral biases, explicitly cognitive heuristic-driven biases and emotional biases. The stock market displays the current wellness of an economy, and investment decisions represent it. Investors unveil irrational actions in their investment decision strategies. The investment decision strategy itself is a cognitive procedure, as stock investors must form decisions informed by several possibilities that are available to them. This chapter provides theoretical underpinnings and an overview of the effect of behavioral biases on investors investment decision-making. This research provides an in-depth insight into cognitive heuristic-driven biases (Illusion of Control, Hindsight, Conservatism, House Money Effect, Self-Attribution, Gamblers Fallacy, Confirmation, Recency, Familiarity, and Religiosity) and emotional biases (Disposition Effect, Loss Aversion, Regret Aversion, Risk Perception, and Mental Accounting) impact investment decisions. The implications of this study could be helpful for financial markets and institutions as well as practitioners, such as equity investors and traders, portfolio and asset managers, securities analysts, wealth advisors, money managers, securities bankers, and brokers. In addition, it benefits regulators, policymakers, academicians, and researchers. The overall chapter offers a positive impact between behavioral biases and investment decisions, with distinct themes from earlier research, and contributes to generalization. Copyright 2026 by Nova Science Publishers, Inc. Subject The topic of the resource behavioral biases; behavioral finance; cognitive heuristic-driven biases; conventional finance; emotional biases; financial markets; investment decisions Publisher An entity responsible for making the resource available Nova Science Publishers, Inc. Relation A related resource ISBN: 979-890134017-2; 979-889530956-8; Language A language of the resource English Type The nature or genre of the resource Book chapter Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online