Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Sundram, Suja; Seranmadevi, R. Title A name given to the resource Voice Assistants in Marketing: A Transformative Tool Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Lecture Notes in Networks and Systems;Volume;1568 LNNS;pp.205-217 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-3-032-00264-8_22" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-032-00264-8_22</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105039592826?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105039592826?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sundram S., Jubail Industrial College, Al Jubail, Saudi Arabia; Seranmadevi R., Department of Professional Studies, Christ University, Karnataka, Bangalore, India Description An account of the resource The current world is moving in the digital platform. Transformation of technology is evident in the field of marketing, and customers are also very much interested in exploring the destructive technology in the field of marketing. Voice Assistants in Marketing are the recent tendency in the marketing field and assure an immersive experience for the customers. The study attempts to explore the role of voice assistants in marketing, its applications in various industries, the knowledge level of the respondents towards various technology interfaces in voice marketing, and the factors building the trust level of voice marketing techniques. It adopts the descriptive research design, and the required data for the study is collected using the structured questionnaire in the mail survey method from 210 respondents through purposive sampling. The data gathered was organized and analyzed using SPSS, and factor analysis was employed to reduce the dimensions of the variables. The results and the explanations are summarized at the end. Voice assistants in marketing are an emerging technique that is transforming the livelihood of the marketing phenomenon. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026. Subject The topic of the resource AI marketing; Conversational commerce; Ethics; Natural language processing; Voice assistants Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Relation A related resource ISSN: 23673370; ISBN: 978-303200263-1; Language A language of the resource English Type The nature or genre of the resource Conference paper Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online