Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Azharshaheen, S.S.; Kolur, Vijaya Bhaskar; Madhumathy, K.; Dave, Komal A.; Swaroop, Kotigari Reddi; Kazim, Syed; Jaheer Mukthar, K.P. Title A name given to the resource An Exploratory Analysis of Neuromarketing Techniques and Their Impact on Consumer Purchase Decisions Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Lecture Notes in Networks and Systems;Volume;1570 LNNS;pp.543-557 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-3-032-00329-4_50" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-032-00329-4_50</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105021827226?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105021827226?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Azharshaheen S.S., Kirloskar Institute of Management, Pune, India; Kolur V.B., Acharya Bangalore B School, Bengaluru, India; Madhumathy K., Acharya Bangalore B School, Bengaluru, India; Dave K.A., St. Josephs College of Commerce (Autonomous), Karnataka, Bengaluru, India; Swaroop K.R., School of Business and Management, CHRIST University, Bengaluru, India; Kazim S., CMS Business School, JAIN (Deemed-to-Be University), Bengaluru, India; Jaheer Mukthar K.P., Kristu Jayanti College Autonomous, Bengaluru, India Description An account of the resource Neuromarketing has been playing a signification role in consumers purchase decisions. It has played a significant role in the area of business, especially in the area of marketing. Today every medium and large-scale company is using neuromarketing to promote their product and to influence the purchase decision of the consumer. The study aims to assess the impact of neuromarketing on customers and its influence on the purchase decision of the consumer. The study has employed various statistical tools and analyses to conduct the study. The study highlights the importance of using neuromarketing in business and marketing activities, by ensuring transparency to build the trust of the consumer. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026. Subject The topic of the resource Attention; Brain imaging techniques; Consumer behaviour; Emotional engagement; Ethical considerations; Neuromarketing; Purchase decisions Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Relation A related resource ISSN: 23673370; ISBN: 978-303200328-7; Language A language of the resource English Type The nature or genre of the resource Conference paper Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online