Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Lalrengpuii; Srivastava, Manish Kumar; Dhaundiyal, Pankaj Title A name given to the resource Virtual Influencers (VIs): A Bibliometric Analysis and Future Agenda Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Lecture Notes in Networks and Systems;Volume;1572 LNNS;pp.186-199 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-3-032-00441-3_18" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-032-00441-3_18</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105013616120?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105013616120?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Lalrengpuii, School of Commerce, Finance and Accountancy, CHRIST (Deemed to Be University), Bengaluru, India; Srivastava M.K., School of Business and Management, CHRIST (Deemed to Be University), Bengaluru, India; Dhaundiyal P., School of Business and Management, CHRIST (Deemed to Be University), Ghaziabad, India Description An account of the resource This study aims to comprehensively understand qualitative and quantitative information about the emerging trends in VIs. It examines 106 articles published in Scopus-indexed journals between 2020 and 2024. The analysis was done with the help of Biblioshiny, an R-developed online application from the Bibliometrix package, and VOSviewer software for analytical and visualization purposes. This study was conducted using the SPAR-4-SLR protocol. The findings showed that recent years have been more productive, and many authors have demonstrated their interest in studying the VIs. Recent trends are social media, virtual reality, marketing, social networking, etc. The study employs a systematic review and bibliometric analysis to extract valuable insights from the extensive body of literature. These insights suggested several areas for future research, providing a roadmap for future researchers to proceed with their research in this area. The comprehensive scientific cartography of the area has yet to be presented; therefore, this study aims to synthesize the current knowledge frameworks within the field and determine the dominant research patterns in the specific area of investigation. The Author(s), under exclusive license to Springer Nature Switzerland AG 2025. Subject The topic of the resource Bibliometrix package; Biblioshiny; SPAR-4-SLR protocol; Virtual Influencers (VIs); VOSviewer Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Relation A related resource ISSN: 23673370; ISBN: 978-303200440-6; Language A language of the resource English Type The nature or genre of the resource Conference paper Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online