Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Pradeep, Rahul; Saha, Saibal Kumar Title A name given to the resource Bibliometric Analysis of Gifts in the Era of E-Commerce: A Data Mining Approach Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Lecture Notes in Networks and Systems;Volume;1864 LNNS;pp.196-206 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-3-032-19179-3_15" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-3-032-19179-3_15</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105039012805?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105039012805?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Pradeep R., Christ University, Bangalore, India; Saha S.K., Christ University, Bangalore, India Description An account of the resource Gifting is a universal phenomenon. It is deeply connected with history, human culture, social interactions, and economic activities. This study aims to look at the work of various researchers on online gifting. The keywords (gift OR gifts) AND (online OR electronic OR e-commerce OR virtual) were used on the Scopus Database. Bibliometric analysis was conducted on 397 relevant publications, which were filtered and selected from the list of 1398 documents. Analysis through Term co-occurrence map, Network visualization map of terms in title/abstract fields, and Topic trends, among others, was done. Four primary clusters were found in the Term co-occurrence map as well as Network Visualization Map Most of the research was from the USA and China. The multi-disciplinary element of gifting is visible in the analysis. Some of the emerging topics were virtual reality, live streaming, social networking, advertising, and online shopping. The impact of gifts in promotions and marketing showed the potential of gifts as a major tool for marketers. The study was limited to only the Scopus database and gives insights into the evolution of online gifting behaviour. The Author(s), under exclusive license to Springer Nature Switzerland AG 2026. Subject The topic of the resource bibliometric; consumer behavior; data mining; Gift; Online; social exchange Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Relation A related resource ISSN: 23673370; ISBN: 978-303219178-6; Language A language of the resource English Type The nature or genre of the resource Conference paper Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online