Exploring Research Trends and Publications in Gift-Giving Behavior: A Bibliometric Analysis Using Data Mining Techniques
- Title
- Exploring Research Trends and Publications in Gift-Giving Behavior: A Bibliometric Analysis Using Data Mining Techniques
- Creator
- Pradeep, Rahul; Saha, Saibal Kumar
- Description
- Gift-giving is universal human behavior. It has been extensively studied for its cultural, psychological, and economic significance. This study aims to showcase the efforts of various researchers and the journals that share their work with readers. It looks at publication trends, areas of research, and research patterns based on bibliographic analysis using data mining. 86 articles from Scopus were analyzed. Various techniques like three-field plot, bibliographic coupling of documents, term co-occurrence maps, bar charts, line graphs were used. The findings reveal an increasing trend in publications and citations. The leading contributions are from the United States, United Kingdom, and Hong Kong. Notable emerging topics include virtual gifting, impression management, joint gift-giving, and the influence of live-streaming platforms. Term co-occurrence and bibliographic coupling analyses identified major areas of focus, such as consumer behavior, cultural values, and peer dynamics. These insights demonstrate the evolution of gift-giving studies, particularly the shift toward online and digital contexts. These findings will help future researchers by providing them with a comprehensive overview of the current state of research in Gift-Giving behavior. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2026.
- Source
- Lecture Notes in Networks and Systems;Volume;1613 LNNS;pp.83-94
- Date
- 01-01-2026
- Publisher
- Springer Science and Business Media Deutschland GmbH
- Subject
- Bibliometric; Data mining; Gifting behavior; Term co-occurrence; Virtual gifts
- Coverage
- Pradeep R., Christ University, Bangalore, India; Saha S.K., Christ University, Bangalore, India, Xavier Business School, St. Xaviers University, Kolkata, India
- Rights
- Restricted Access; Hardcopy may be available in the library
- Relation
- ISSN: 23673370; ISBN: 978-981952874-5;
- Format
- online
- Language
- English
- Type
- Conference paper
Collection
Citation
Pradeep, Rahul; Saha, Saibal Kumar, “Exploring Research Trends and Publications in Gift-Giving Behavior: A Bibliometric Analysis Using Data Mining Techniques,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 17, 2026, https://archives.christuniversity.in/items/show/25434.