Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Sivvala, Manohar; Helen Josephine, V.L.; Rajagopal, Manikandan; Thaliyan, Delma Title A name given to the resource E-Commerce and Consumer Trust Impact of Industry 4.0 on MSME Sales and Business Practices in India Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2026 Source A related resource from which the described resource is derived Lecture Notes in Networks and Systems;Volume;1614 LNNS;pp.57-69 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-95-2878-3_5" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-95-2878-3_5</a> <br /><br /><a href="https://www.scopus.com/pages/publications/105029564751?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/105029564751?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Sivvala M., School of Business and Management, Christ University, Bangalore, India; Helen Josephine V.L., School of Business and Management, Christ University, Bangalore, India; Rajagopal M., School of Business and Management, Christ University, Bangalore, India; Thaliyan D., School of Business and Management, Christ University, Bangalore, India Description An account of the resource The role of Industry 4.0 in business practices and consumer preference is gaining high importance in Indias MSME economy. This study examines if e-commerce implementation has influenced MSMEs sales volume, which encouraged them to shift from offline to online business. This study suggests global regulatory norms to promote e-commerce practices in consumer markets. In order to study this issue, data from 407 respondents were collected and processed using advanced statistical software IBM SPSS and AMOS, paying special attention to the inter-relation between Industry 4.0 interventions and consumer behavior. Advanced statistical software, including Structural Equation Modeling and path analysis, describe how Industry 4.0 influences company practices, consumer confidence, and sales in the MSME economy. Advanced research demonstrates high inter-relation between Industry 4.0-initiated improvement and consumer confidence, and they demonstrate insights into complexity about how technological innovations influence corporate operations and consumer attitudes. Findings of this study demand stringent regulations that enhance effective standards and consumer psycho-logical well-being in e-commerce. This study contributes to the building block of effective utilization of e-commerce in Indias fast-evolving industry, and it stresses the top priority for comprehensive frameworks that address the challenges emerging from advanced technologies. Firms can navigate complexity in e-commerce interactions better by acknowledging the implications and establishing trust. Lastly, this study highlights the key role of e-commerce in shaping consumer behavior and demands global regulatory norms to make e-commerce practices in consumer markets effective and sustainable. Findings provide a road map to policymakers and firms to frame and implement policies that enhance customer confidence and encourage long-term prosperity in the MSME economy. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2026. Subject The topic of the resource Change in sales; Consumer preferences; Industry 4.0 era; MSMEs; Shifting from physical to online Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Relation A related resource ISSN: 23673370; ISBN: 978-981952877-6; Language A language of the resource English Type The nature or genre of the resource Conference paper Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online