ItemConference Paper

Boosting Competitiveness Through Data: How Online Procurement Drives Data-Driven Decision-Making in Traditional Kirana Shops

Title
Boosting Competitiveness Through Data: How Online Procurement Drives Data-Driven Decision-Making in Traditional Kirana Shops
Creator
Alex, Pradeep; Hussain, Danish; Kirmani, Mohd Danish
Description
Integrating traditional and modern elements presents significant challenges, yet when successful, the synergy can be immense. Onboarding Indian Kirana shopssmall, unorganized mom-and-pop storesinto a comprehensive digital infrastructure is crucial given the current retail landscape and evolving consumer demands. These shops are vital to the countrys food and grocery ecosystem but face disruption from the rise of e-commerce and organized retail. By adapting new business models and technologies, Kirana shops can enhance their competitiveness. This study highlights the critical role of digitalization and data-driven decision-making in small scale retail formats. Researchers collected primary data from Kirana shops doing online procurement and those relying on traditional methods like purchasing from distributors. Analysis of primary data shows that shops utilizing online procurement platforms demonstrate superior performance, attributed to factors like competitive pricing and timely delivery. Most importantly, the insights and analytics provided by eB2B platforms are game changers. Data emerges as the key differentiator; digitalization enables access to critical analytics, allowing for informed business decisions that improve success rates and provide a competitive edge. Consequently, this study propose an ideal digital end-to-end model designed to enhance operational efficiency and drive growth for unorganized Kirana shops. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025.
Source
Lecture Notes in Networks and Systems;Volume;1355 LNNS;pp.203-216
Date
01-01-2025
Publisher
Springer Science and Business Media Deutschland GmbH
Subject
Automation; Data analytics; eB2B; Kirana shops; Online purchase; Retail
Coverage
Alex P., CHRIST (Deemed-to-be University), Lavasa, Pune, India; Hussain D., CHRIST (Deemed-to-be University), Lavasa, Pune, India; Kirmani M.D., IILM University Greater Noida, Uttar Pradesh, Noida, India
Rights
Restricted Access; Hardcopy may be available in the library
Relation
ISSN: 23673370; ISBN: 978-981964882-5;
Format
online
Language
English
Type
Conference paper

Citation

Alex, Pradeep; Hussain, Danish; Kirmani, Mohd Danish, “Boosting Competitiveness Through Data: How Online Procurement Drives Data-Driven Decision-Making in Traditional Kirana Shops,” CHRIST (Deemed To Be University) Institutional Repository, accessed June 18, 2026, https://archives.christuniversity.in/items/show/25546.

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