Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Title A name given to the resource Faculty Publications Conference Paper Faculty Publications- Conference Papers Dublin Core The Dublin Core metadata element set is common to all Omeka records, including items, files, and collections. For more information see, http://dublincore.org/documents/dces/. Creator An entity primarily responsible for making the resource Babu, Bincy Ann; Elangovan, N.; Kalapurackal, Jacob Joseph; Anand, Kerena Title A name given to the resource Prioritisation of Challenges in OTT Video Platforms: A Multi-criteria Decision-Making Approach Date A point or period of time associated with an event in the lifecycle of the resource 01-01-2025 Source A related resource from which the described resource is derived Smart Innovation, Systems and Technologies;Volume;413 SIST;pp.55-68 Identifier An unambiguous reference to the resource within a given context <a href="https://doi.org/10.1007/978-981-97-7717-4_5" target="_blank" rel="noreferrer noopener">https://doi.org/10.1007/978-981-97-7717-4_5</a> <br /><br /><a href="https://www.scopus.com/pages/publications/86000441424?origin=resultslist" target="_blank" rel="noreferrer noopener">https://www.scopus.com/pages/publications/86000441424?origin=resultslist</a> Coverage The spatial or temporal topic of the resource, the spatial applicability of the resource, or the jurisdiction under which the resource is relevant Babu B.A., School of Business and Management, Christ University, Bengaluru, India; Elangovan N., School of Business and Management, Christ University, Bengaluru, India; Kalapurackal J.J., School of Business and Management, Christ University, Bengaluru, India; Anand K., School of Business and Management, Christ University, Bengaluru, India Description An account of the resource Over-the-top (OTT) video platforms have emerged as the preferred choice for on-demand entertainment. In this ever-changing landscape, OTT video platforms face many challenges to being relevant in the market. Identifying and prioritizing challenges is pivotal for the sustainable growth of OTT platforms. This paper aims to comprehensively examine and prioritize the challenges of the OTT video platform. The challenges are identified through an extensive literature review and unstructured interviews with six OTT industrial experts. The importance of each challenge is measured based on the analytical hierarchy process (AHP) to develop a hierarchy of those challenges. The AHP analysis results indicated customer retention as the most significant challenge, followed by content, customer experience, infrastructure, and bandwidth. The study is subjective to the experts opinions and available literature regarding the OTT platforms. The insights gleaned from this research are poised to offer substantial value to digital platform operators, media professionals, and managers. The Author(s), under exclusive license to Springer Nature Singapore Pte Ltd. 2025. Publisher An entity responsible for making the resource available Springer Science and Business Media Deutschland GmbH Relation A related resource ISSN: 21903018; ISBN: 978-981977716-7; Language A language of the resource English Type The nature or genre of the resource Conference paper Rights Information about rights held in and over the resource Restricted Access; Hardcopy may be available in the library Format The file format, physical medium, or dimensions of the resource online